AFE ATLANTA CHAPTER 42

Association for Facilities Engineering

HOW WORKS

Marketing and Communications The Image and Voice of AFE The Marketing and Communications committee is a working committee reporting to the Board of Directors. The chairperson is Vice President of AFE and sits on the Board. The committee is made up of volunteers from AFE regions, and oversees the activities of the Marketing Department. The production of the Journal falls to this group. The Journal is produced by AFE staff, including layout and content. The Marketing Department solicits for articles from facilities experts inside and outside of the organization. In addition, they produce the surveys and information about the organization found in the Journal, with assistance from the Membership Department. In addition to producing the Journal, this department also sells advertising for the Journal, reprints of articles, and coordinates sales of mail lists. Marketing materials for the certification programs and Facilities America are produced by the department as well. After receiving input from the other departments, Marketing will create the graphics, layouts, and, in many cases, the language contained in the flyers, applications, and handouts.  This committee is responsible for overseeing AFE's Web presence as well. The style, content, and operation of the Web site falls into their list of duties. Updates are provided to the webmaster, including developing web pages and Internet communications, such as newsletters, electronic announcements, and Web pages. Finally, Marketing develops and controls the logos available to be used by anyone in the organization. The appearance and consistency of these logos is critical to provide a consistent image to the public. Logos are provided to persons using AFE's name and image to promote programs, classes, or shows related to facilities engineering. As such, those logo must be consistent to maintain AFE's image to the public. VP Marketing and Communications  Brain Varley brain_m_varley@hotmail.com